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i-CONNECT: Step 2: Develop a Topic: Narrow & Research Question

Narrow Your Topic and Devise a Research Question

So, if the general topic that interests you is marketing, try to think of some specific aspects of marketing, such as

  • Internet marketing
  • Green marketing
  • Marketing to special groups

Let's say that you are interested in marketing to special groups.

You could narrow the topic of marketing even more by adding a sub-topic.

 Water pouring into and out of a funnel
an age group marketing to adolescents
a location marketing in Japan
an additional topic marketing in magazines
a population marketing to minorities or women


It is helpful to write out your topic as a sentence or a question. Let's say the question that most interests you is:

How do advertisers market their products to women?

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