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BUS 201, Guercio, Allegheny: Searching

This guide provides resources for the BUS 201 Case Study Assignment.

Search Strategy for the Case Study Assignment

For the Case Study Assignment, begin with OneSearch, which searches for articles, books, videos, and more in over 100 library databases from a single search box. See the OneSearch tab on this guide.

  • Determine your search terms by using the instructions in the Develop Your Search Strategy box below. A company name will usually be included in your search terms.
  • After you click Search and have your search results, increase the accuracy, authority, objectivity and appropriateness of your results by limiting to the appropriate business databases described in the Library Resources tab on this guide. The Limit to Databases function is located on the left of your results. It may also be necessary to limit your results by date, using the blue From/To rectangle to the left of your results. 

Develop Your Search Strategy

So, after you've brainstormed related terms, or synonyms, for your most important keyword terms, now you can create some search statements.

Search statements are what, exactly, you will type in when you search for sources on your topic.

Use the connector word AND to combine synonyms from each keyword term to make a solid search statement:

marketing AND computers AND women

Venn diagram

marketing AND clothes AND female

marketing AND products AND gender

Article Details

Once you find an article, look for these features:


Jody Wilson's picture
Jody Wilson
Allegheny Campus Library
808 Ridge Ave, Pittsburgh, PA 15212
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