So, after you've brainstormed related terms, or synonyms, for your most important keyword terms, now you can create some search statements.
Search statements are what, exactly, you will type in when you search for sources on your topic.
Use the connector word AND to combine synonyms from each keyword term to make a solid search statement:
marketing AND computers AND women
marketing AND clothes AND female
marketing AND products AND gender
Once you find an article, look for these features: