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BUS 240, Guercio, Allegheny: Business Plans

This course guide provides resources for Professor Guercio's BUS 240 Business Plan assignment.

Business Plan Outline

Executive Summary 

Vision and Mission Statement

Company History

Business and Industry Profile

Goals and Objectives

Business Strategy

Description of Products/Services

Marketing Strategy 

Documenting Market Claims

Showing Customer Interest 

Competitor Analysis

Description of the Management Team

Plan of Operation 

Pro Forma (Projected) Financial Statements

Loan or Investment Proposal 

Write a Business Plan Video

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